Search Engine Optimization

Local Search including Google Local, MSN Local, Yahoo Local and Local Directories

Updating your business data across the web is one of the most important things you can do to help potential customers find you!

Why update your business listing?

There are a number of reasons to ensure your business local listing is up-to-date and correct on the major Local Search Directories and Internet Yellow Pages (IYP's).

  • Local Internet marketing drives traffic to your website!
  • Local Internet marketing increases traffic to your physical location!
  • Local searchers are often ready to buy!
  • Updating your web link on your listing helps with Search Engine Rankings!
  • Ensures your clients have access to the right information!
  • Helps keep your Brand standardized!
  • Updating the right directories actually updates 1000's of web sites!

You can't simply build a new website, sit back, and expect to welcome a horde of visitors showing up at your doorstep. If you want your business to be successful and your website to bring in new business, you must promote your site. Linking strategies, which includes Local Search and Local Directories are an important part of any online marketing promotion.

We at IYPS can use a combination of SEO and Directory updates to increase your online business and boost your bottom line.

What is Local Search?

Local search is when a user submits geographical terms along with information about what the user is searching in a Search Engine. It is a combination of "what" the user is searching along with "where" the user is looking for the product / company / services.

It is very important to ensure your business information is updated and correct.

Is your business information correct?

Contact us today to receive a free review of your local business listings!

Updated Directories

*IYPS updates the primary Search Engine Local Directories including:

Google Local / Google Maps

Go to Google and put in your company name with the City & State.
If you business is not listed, it probably needs to be updated.

Review your listing at http://maps.google.com/

Google Maps is a map service that you view in your web browser. Depending on your location, you can view basic or custom maps and local business information, including business locations, contact information, and driving directions. Click and drag maps to view adjacent sections immediately. View satellite images of your desired location that you can zoom and pan.

Visitors to this directory are able to:

Search for places, businesses, services and / or products.

  • Do you sell Pizza's but only listed as an Italian Restaurant?
  • Has your business name changed?
  • Have you acquired a new company or merged with another company?
  • Did you add or close an office, branch or location?

If this information is incorrect a person trying to find your business or type of service they may not find you.

Get directions to your place of business.

  • Have you moved locations?
  • Is you address correct?
  • Is the map correct?

If this information is incorrect a person trying to visit your place of business may not find you

MSN Local / MSN Maps

Go to MSN and put in your company name with the City & State.
If you business is not listed, it probably needs to be updated.

Review your listing at http://maps.live.com/

Yahoo Local

Go to Yahoo and put in your company name with the City & State.
If you business is not listed, it probably needs to be updated.

Review your listing at http://local.yahoo.com/

Idearc Media (Verizon) Internet Yellow Pages
www.SuperPages.com

AT&T Internet Yellow Pages
YellowPages.com

 

Renew Your Online Listing

Why do I need to renew the listing service with IYPS?

  • The Internet is growing/changing
  • Internet Yellow Pages and Local Directories change, merge or just go away
  • Competitors have been known to add incorrect information about their competition
  • Past employees have been known to add incorrect and/or inflammatory information
  • Current employees can update information incorrectly
  • Current employees may try to update information for their own benefit rather than their company
  • Data changes or is overwritten

 

*The above links to local directories and IYP's are only
some of the directories IYPS updates.
We also update the major data providers to these directories.
IYPS does NOT update every local directory on the web.

No Search Engine Rankings or Local Directory Rankings are
guaranteed or implied. Search Engine Rankings and Local
Directory Rankings are subject to change.